Newstalgia: Old Is The New New

While visiting the 2017 Basel fair three weeks ago I saw clear indications of what I came to define as Newstalgia. Better described as “the love of old things from the past revived in what designers call ‘the contemorary classic’”, Newstalgia has been present in fashion and interior design for quite some time now.  More than vaguely reminisce of vintage products, the trend consists in faithfully emulating the days of […]

Le Jour, Case Study Of A Brand Re-Launch

The folks at Blumont Group Limited, who oversee the brands Audaz (positioned in the Low Middle End price segment), have recently relaunched the Le Jour brand, and I must say that the whole set up has been carefully thought through.History of the Le Jour BrandI tried to trace the history of the Le Jour brand, but apart from speculation on bulletin boards about ties to […]

Three Traits Of A Successful Watch Brand

To successfully build a watch brand and avoid being left broke, you need at least the following three ingredients: passion and sincerity, a novel idea and the right pricing. 1) Passion and sincerity. If you want to jump on the micro-brand bandwagon just to make money, that’s a wrong start. Most successful micro-brand founders started by wanting to create a product that they would enjoy […]