Seven Incentives And Challenges That Come With Running A Micro-Brand

There are now five new watch brands launched every week. Is this a fad or a real industry trend? We listed seven incentives that could explain the growing interest of entrepreneurs for this industry, and we also listed seven challenges that could catch some of them unprepared.

Inflated prices, generational shift and opportunities

Over the last 20 years, the traditional watch distribution model has slowly been inflating prices and breaking the customer’s expectation that a watch should not cost more than 2 to 4 days of wages. By retreating to safe but boring designs, established brands have left a void in the creative field and in price segments that watch startups have started to fill in.

Newstalgia: Old Is The New New

While visiting the 2017 Basel fair three weeks ago I saw clear indications of what I came to define as Newstalgia. Better described as “the love of old things from the past revived in what designers call ‘the contemorary classic’”, Newstalgia has been present in fashion and interior design for quite some time now.  More than vaguely reminisce of vintage products, the trend consists in faithfully emulating the days of […]