Le Jour, Case Study Of A Brand Re-Launch

The folks at Blumont Group Limited, who oversee the brands Audaz (positioned in the Low Middle End price segment), have recently relaunched the Le Jour brand, and I must say that the whole set up has been carefully thought through.History of the┬áLe Jour BrandI tried to trace the history of the Le Jour brand, but apart from speculation on bulletin boards about ties to […]