Seven Incentives And Challenges That Come With Running A Micro-Brand

There are now five new watch brands launched every week. Is this a fad or a real industry trend? We listed seven incentives that could explain the growing interest of entrepreneurs for this industry, and we also listed seven challenges that could catch some of them unprepared.

Inflated prices, generational shift and opportunities

Over the last 20 years, the traditional watch distribution model has slowly been inflating prices and breaking the customer’s expectation that a watch should not cost more than 2 to 4 days of wages. By retreating to safe but boring designs, established brands have left a void in the creative field and in price segments that watch startups have started to fill in.

Le Jour, Case Study Of A Brand Re-Launch

The folks at Blumont Group Limited, who oversee the brands Audaz (positioned in the Low Middle End price segment), have recently relaunched the Le Jour brand, and I must say that the whole set up has been carefully thought through.History of the Le Jour BrandI tried to trace the history of the Le Jour brand, but apart from speculation on bulletin boards about ties to […]

Three Traits Of A Successful Watch Brand

To successfully build a watch brand and avoid being left broke, you need at least the following three ingredients: passion and sincerity, a novel idea and the right pricing. 1) Passion and sincerity. If you want to jump on the micro-brand bandwagon just to make money, that’s a wrong start. Most successful micro-brand founders started by wanting to create a product that they would enjoy […]