In our post-industrial era, watchmaking CEO’s have increased profit through intensive distribution, but the decline in sales that started around 2013 might be an indication that this model has spread too thin. Now that brands count more than performance or place of origin, watchmakers are playing against designer watches and pop watches, while having to inflate the price to meet high marketing costs and middlemen commission. We explore an unconventional idea that could be a way out for all parties involved and reap benefits for the consumer.
There are now five new watch brands launched every week. Is this a fad or a real industry trend? We listed seven incentives that could explain the growing interest of entrepreneurs for this industry, and we also listed seven challenges that could catch some of them unprepared.
Over the last 20 years, the traditional watch distribution model has slowly been inflating prices and breaking the customer’s expectation that a watch should not cost more than 2 to 4 days of wages. By retreating to safe but boring designs, established brands have left a void in the creative field and in price segments that watch startups have started to fill in.
Compared to all the watch brands who claim to sell affordable luxury, Ophion actually delivers by selling a High End movement at a High Middle price.After successfully crowdfunding the launch of their model OPH 960 in Summer 2015, Spanish-based brand Ophion is upping the ante with a second act. By the account of independent watchmaking journalist Grégory Pons (www.businessmontres.com), two new watch brands are […]
While visiting the 2017 Basel fair three weeks ago I saw clear indications of what I came to define as Newstalgia. Better described as “the love of old things from the past revived in what designers call ‘the contemorary classic’”, Newstalgia has been present in fashion and interior design for quite some time now. More than vaguely reminisce of vintage products, the trend consists in faithfully emulating the days of […]