The Real Meaning Of Luxury And Limitations Of The Affordable Luxury Model

Lew Frankfort is credited with coining the term “affordable luxury” in the mid-1980’s while he was repositioning Coach leather goods in lower price segments. Affordable luxury is an oxymoron that has of late been overused by Low Middle End watch companies from the Scandinavian minimalist wave.While their promise is to make luxury accessible to commoners, the reality is less rosy as a close examination […]