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This one page Report lists the suppliers that we recommend for a Centralized sourcing model.
This Report ranks the Movements Suppliers that we recommend for a Decentralized sourcing model.
This Report ranks the Cases & Crystals Suppliers that we recommend for a Decentralized sourcing model.
This Report ranks the Dials & Hands Suppliers that we recommend for a Decentralized sourcing model.
Since 2007 we have been scouting, selecting and ranking subcontractors that we can recommend for the different steps involved in setting up a watch brand. All the companies that we are recommending have been screened, and we took time to meet with each of them and sit down to better understand their proficiency. This thorough process enables us to rank each supplier based on our understanding of their level of finishing, and this spares you the effort of second-guessing if a supplier that you have randomly found is right for your project.
In January 2017, the qualification for Swiss made became stricter: all components must be engineered in Switzerland, even though they can be produced abroad and later imported, and at least 60% of the production cost must be invoices by Swiss companies. Under these circumstances, a Decentralised Sourcing model up to the Middle End price range can become quite tricky, so we recommend to adopt Centralised Sourcing in Switzerland, unless the positioning is in the High Middle segment or above.
After more than 8 years spent scouting Switzerland, Europe and Asia, we have narrowed our list to a few companies that we are recommending for Centralized Sourcing. To access this Report on Centralized Sourcing, please proceed to the payment gateway.
There are literally dozens of suppliers in Switzerland, and hundreds more to choose from in Asia. Based on our experience of the last 14 years, we can recommend suppliers for Decentralized Sourcing of the following parts: movements, cases, sapphire crystals, dials, hands, straps or buckles, assembly. The Report on Decentralized Sourcing can be accessed through the payment gateway.
Here is an example of our familiarity with suppliers and their position within the industry:
Low End Movements
Seiko Epson: part of the Seiko Corporation, S. Epson tends to be covering the lower end of the market with agressively-priced quartz movements and “fashion” chronographs (where the seconds hand is not central). Still, S. Epson is also the recipient of legendary Seiko movements such as the YM chronograph and the YT AGS/Kinetic and a recently expanded line of solar movements.
Low Middle End Movements
ISAswiss: owned by the Chung Nam Group, ISAswiss inherited most of the watchmaking know-how from the city of Besançon, France. The company juggles with manufacturing in France, Switzerland and China, which allows it to offer very competitive prices on Swiss movements.
Miyota: ranked as the world’s first movement manufacturer in volume, this branch of the Citizen Group enjoys a stellar reputation amongst China casing factories for the stable quality and performance of its quartz movements. There has been shortage on mechanical product, and its latest line of slim automatic products has undergone a stark price increase that pushed clients to rival Seiko Instruments.
Seiko Instruments: the other movement branch of the Seiko Corporation, Seiko Instrument is the recipient of the group’s premium technology such as Low Middle End and Middle End mechanical movements, mecaquartz chronographs with snap reset and sweep second quartz. Much like S. Epson and Miyota, it also has a line of “fashion” chronographs.
Middle End Movements
ETA: while it was once supplied 75% of the Swiss industry, ETA burned bridges with several of its biggest clients in a proxy attempt from its owner the Swatch Group to undercut competition. Its plans of steering production towards the growth of its own brands was stifled by the 2015 burst of the Chinese bubble, forcing ETA to put its movement back on the market for third-party brands.
Ronda: having received stroves of disgruntled ETA customers, family-owned Ronda flourished in the last decade, and decided to tackle ETA by releasing a mechanical movement.
Sellita: once a subcontractor of ETA mechanical parts, Sellita took advantage of movement patents falling in the public domain to develop clones of its former client. Albeit quality issues in the early stages, the company has now expanded its catalogue, which doesn’t seem enough to meet the demand.
Soprod quartz: owned by the Festina Group, Soprod was founded by a former ETA manager and developped an extremely clever independent step motor that allowed it to make its mark in programmable and connected quartz movements.