The Design Process Of A Watch

The typical setup of an established watch company always involves development of new products at the intersection of style, price and design. A watch is always designed based on what we call Dual Brand Attribute at Woodshores. The design must fit within a specific style, and it must fit within a specific price segment.The Style Positioning is set on a map of five fundamental styles, that […]

The 2017 Market Is Ripe For More Novel Watches

By January 2017, the Swiss industry will likely be heading for a third calendar year of drop in exports, following the stagnation that it underwent throughout 2013 and 2014. One month earlier, Bloomberg was reporting that Swiss exports have bottomed to 1984 figures, a time when the Swiss industry’s structural weakenesses had been laid bare by the impact of the 1970’s energy crisis.Throughout 2015, […]

Three Traits Of A Successful Watch Brand

To successfully build a watch brand and avoid being left broke, you need at least the following three ingredients: passion and sincerity, a novel idea and the right pricing. 1) Passion and sincerity. If you want to jump on the micro-brand bandwagon just to make money, that’s a wrong start. Most successful micro-brand founders started by wanting to create a product that they would enjoy […]