To complement the information below, please proceed to the payment gateway to access our Report on Sales Breakdown, which shows the industry markup breakdown for Zero, One and Two Level Distribution Channels.
Zero Level Channel
One Level Channel
The One Level Channel is the least popular because it requires heavy investment into representation, in order to reach retailers.
Two Level Channel
The Two Level Channel is the most common in the established watch industry, and it is understandably the lease attractive to micro-brand owners because of the very low ROI. However, thanks to the professional middlemen, a brand is able to gain a much broader visibility. Successful examples include : Alpina, Bremont, Louis Erard, Shinola.
Dual Level Channel
Most post-Subprimes brands have adopted a Dual Level Channel consisting of Zero Level sales through their own online store, and Two Level Channels with professional salesforces. Examples are Corniche, Daniel Wellington and SEVENFRIDAY.