How Much Of Swiss Made Is Actually Swiss Made?

Working with Swiss and foreign watch components factories on a weekly basis, we have seen the loopholes in both the old and the new Swiss Made regulations.Currently, 60% of the creation of added value has to happen in Switzerland, and that does not include the bracelet nor the strap.Before January 1st, 2017, qualification for Swiss Made watches was looser than for Swiss Made movements. […]

What Do Execs In The Swiss Watch Industry Think Of The Apple Watch?

This question was posted on Quora, where I try to share my passion and appreciation of watches by answering questions. I can comment first hand on this topic because I am involved in the development of watches for both traditional watchmakers and tech companies.The watch industry survived five economic tsunamis (WWI, the Great Depresion, WWII, the 1970’s Energy Crisis and the Great Recession), so […]