Newstalgia: Old Is The New New

While visiting the 2017 Basel fair three weeks ago I saw clear indications of what I came to define as Newstalgia. Better described as “the love of old things from the past revived in what designers call ‘the contemorary classic’”, Newstalgia has been present in fashion and interior design for quite some time now.  More than vaguely reminisce of vintage products, the trend consists in faithfully emulating the days of […]

How Much Of Swiss Made Is Actually Swiss Made?

Working with Swiss and foreign watch components factories on a weekly basis, we have seen the loopholes in both the old and the new Swiss Made regulations.Currently, 60% of the creation of added value has to happen in Switzerland, and that does not include the bracelet nor the strap.Before January 1st, 2017, qualification for Swiss Made watches was looser than for Swiss Made movements. […]

What Do Execs In The Swiss Watch Industry Think Of The Apple Watch?

This question was posted on Quora, where I try to share my passion and appreciation of watches by answering questions. I can comment first hand on this topic because I am involved in the development of watches for both traditional watchmakers and tech companies.The watch industry survived five economic tsunamis (WWI, the Great Depresion, WWII, the 1970’s Energy Crisis and the Great Recession), so […]

Le Jour, Case Study Of A Brand Re-Launch

The folks at Blumont Group Limited, who oversee the brands Audaz (positioned in the Low Middle End price segment), have recently relaunched the Le Jour brand, and I must say that the whole set up has been carefully thought through.History of the Le Jour BrandI tried to trace the history of the Le Jour brand, but apart from speculation on bulletin boards about ties to […]

Timekeeping And The Revival Of Mechanical Watches

Before going through the list of fundamental differences between smartwatches and traditional watches, it is important to understand that traditional watches mostly continue to exist as a status symbol (possessed only by a privileged few), since their technological purpose has almost entirely been eroded 25 years ago.Watches have historically served two purposes: that of a status symbol and a that of a self-contained timekeeper, […]

The Design Process Of A Watch

The typical setup of an established watch company always involves development of new products at the intersection of style, price and design. A watch is always designed based on what we call Dual Brand Attribute at Woodshores. The design must fit within a specific style, and it must fit within a specific price segment.The Style Positioning is set on a map of five fundamental styles, that […]

The 2017 Market Is Ripe For More Novel Watches

By January 2017, the Swiss industry will likely be heading for a third calendar year of drop in exports, following the stagnation that it underwent throughout 2013 and 2014. One month earlier, Bloomberg was reporting that Swiss exports have bottomed to 1984 figures, a time when the Swiss industry’s structural weakenesses had been laid bare by the impact of the 1970’s energy crisis.Throughout 2015, […]

Three Traits Of A Successful Watch Brand

To successfully build a watch brand and avoid being left broke, you need at least the following three ingredients: passion and sincerity, a novel idea and the right pricing. 1) Passion and sincerity. If you want to jump on the micro-brand bandwagon just to make money, that’s a wrong start. Most successful micro-brand founders started by wanting to create a product that they would enjoy […]